MoviePass CEO Lowe on the service’s app issues

People may remember MoviePass CEO Mitch Lowe commented saying, “We watch how you drive home.” As it came to light, the executives were walking back to those words a week after. According to Engadget, Lowe said in an interview, “I said something completely inaccurate as far as what we are doing…We only locate customers when they use the app.” Lowe has currently described how the app compliments its privacy policy and how the technology was explained in the company’s patent, which was referenced in his original statement.

Moviepass’ iOs app has been updated to remove the unused permission to access the location at all times. However, the current title of CEO Lowe’s infamous presentation is “Data is the New Oil: How will MoviePass monetize it?” While it does not track the user’s location over the course, this is certainly going to be a possibility in the future. High are the chances of this happening especially when data and information are combined with other clearinghouses, liquor stores.

Moreover, Lowe also posted a letter to MoviePass customers on the company’s official website. He apologized for the confusion and he explained the situation. Along with this, he posted an updated privacy FAQ specifically addressing everything. Read below it:

The MoviePass app currently uses standard location services capabilities on an opt-in basis. There are only two events that would prompt MoviePass to identify a member’s location. These include when a member requests to search for theaters nearby and when a member requests to check into a theater. Both events require both the app to be open and for the member to request the action.

MoviePass does not track and has never tracked or collected data on the location of our members at any point when the app is not active. In our recent update with Apple, we removed the the background tracking capabilities. MoviePass does not use and has never used this feature.

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